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Purpose This paper aims to investigate the brand building behavior in the luxury hotel industry from the perspective of frontline employees. In particular, this study addresses the importance and relevance of supportive leadership, brand building behavior and customers’ perceived brand image...
Persistent link: https://www.econbiz.de/10014763710
Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...
Persistent link: https://www.econbiz.de/10012684241
Purpose – The purpose of this paper is to provide an understanding of the effects of advertising based on economic … cycles. To comprehend advertising effects in the restaurant industry from an economic cycle perspective, this study … investigated both short- and long-run advertising effects under periods of economic contraction and expansion and compared those …
Persistent link: https://www.econbiz.de/10014764098
Purpose – This paper aims to examine the joint effects of product type (hospitality services vs goods) and consumers’ need for status (low/Patricians vs high/Parvenus) on consumers’ attitude change toward their favorite luxury brands. As an ever increasing number of customers can now...
Persistent link: https://www.econbiz.de/10014763935
Good managerial ethical standards are important and necessary in the hospitality industry. The costs of a poor ethical environment are high. Employee attitude surveys were used to determine the prevailing ethical environment of Croatia’s hotel industry. Results recommend its immediate...
Persistent link: https://www.econbiz.de/10014762439
Presented are the research results on some characteristics of women managers in hotel enterprises in Istria, the best‐developed Mediterranean tourist region in the Republic of Croatia. The results pertain to number of women in management, age and educational structure, permanent education,...
Persistent link: https://www.econbiz.de/10014762462
In a transitional country, transformation processes are difficult and complicated, especially in the hotel industry, which involves entire local communities. This paper analyses a sustained eight‐year dispute of ownership to hotel properties in the town of Opatija, one of Croatia’s leading...
Persistent link: https://www.econbiz.de/10014762488
level of tourism dependence help explain the cross-city differences in efficiency scores, whereas ownership structure …
Persistent link: https://www.econbiz.de/10014763691
Purpose – This paper aims to develop and test a conceptual model that investigates the effect of psychological capital on job, career and life satisfaction, mediated by work engagement, drawing from the conservation of resources theory and the motivational process of the job demands-resources...
Persistent link: https://www.econbiz.de/10014763702
Purpose This study aims to develop dimensions and sub-items that explain hotel brand portfolio strategy (HBPS) and explore performance differences among HBPS groups in an effort to improve our knowledge about HBPS. A key ingredient in success for a hotel company is the successful building and...
Persistent link: https://www.econbiz.de/10014763703