Showing 1 - 10 of 239
Cover -- EDITORIAL ADVISORY BOARD -- Contemporary issues in events, festivals and destination management -- Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation...
Persistent link: https://www.econbiz.de/10012684241
Tourism, today, has not only emerged as the engine of growth but also become the largest and the fastest growing sector … region. Given the importance of the industry, it is incumbent on governments to orient tourism growth towards meeting the …
Persistent link: https://www.econbiz.de/10014762591
market. By doing so, the study contributes to the research on food experience in tourism and food-based regional development … serves as a means to brand hospitality and tourism businesses. Local food attracts travellers and it contributes to the … tourist experience, indicating marketing potential for hospitality industries, tourism business and regional development …
Persistent link: https://www.econbiz.de/10014764241
context to the destination competitiveness framework to provide direction for both host organizing committees and tourism … tourism and events, the potential social legacy for communities and destinations from disability sport or parasport events … remains absent from most sport, event and tourism literature. The findings and resultant typology from this study provide an …
Persistent link: https://www.econbiz.de/10014764988
Purpose – The purpose of this paper is to offer insights and lessons learned about how to successfully balance the interests of the many competing stakeholders who can or do influence the CVB's strategy for marketing a destination. Design/methodology/approach – The study uses a qualitative...
Persistent link: https://www.econbiz.de/10014763081
research confirming how accessible tourism and a balanced event portfolio can increase the sustainability and competitiveness … events (MICE) can assist in the marketing and branding of the tourism destination. Research limitations/implications The …
Persistent link: https://www.econbiz.de/10014763727
that operated as independent entities in Serbia during 2009–2012. value-added intellectual coefficient was used to measure … human and structural capital. The research confirms that the financial performance of hotels in Serbia remains predominantly … the hotel sector within Serbia. Practical implications – Senior managers in the hotel industry must recognize the …
Persistent link: https://www.econbiz.de/10014765268
China’s hospitality and tourism industry. The study aims to identify the reasons for the lack of research on service quality … in China’s hospitality and tourism industry and the ignorance of the Chinese language literature in the field. Design … understand the research on service quality in the China hospitality and tourism industry.  …
Persistent link: https://www.econbiz.de/10014763707
Focuses on the estimation of the contribution of the hotel industry to Hong Kong’s gross domestic product (GDP) and an analysis of the factors influencing the hotel industry’s recent and likely future contribution to the GDP. The investigation also covers a method of speeding up the...
Persistent link: https://www.econbiz.de/10014762441
Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting … new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to … create “virtual” tourism destination organisations, whereby consumers can access information and purchase multiple components …
Persistent link: https://www.econbiz.de/10014762453