participation in tourism activities related to wine in Spain. Moreover, the tested model includes incentives for, and barriers to … participate in regional tourism activities related to wine, from the Spanish customer's point of view. Design … regarding intention to participate in wine tourism. These items have been taken from a review of the relevant literature. The …

Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an … essential decision. For this reason, this paper seeks to analyze the entry mode into new business areas made by Spanish tourism …/methodology/approach – From a mail survey to Spanish tourism firms 94 entries into new business areas were obtained and a multinomial logit …

growing interest in wine tourism over the last five years in Spain, much remains to be explored. An analysis of the factors … that could have an impact on participation in tourism activities related to wine in Spain is among the topics receiving …Purpose – Wine tourism is emerging as a lucrative industrial sector, capable of generating considerable economic …

. Official data of tourist arrivals to Catalonia (Spain) from 2001 to 2012 were used to generate forecasts for one, three and six …

research confirming how accessible tourism and a balanced event portfolio can increase the sustainability and competitiveness … events (MICE) can assist in the marketing and branding of the tourism destination. Research limitations/implications The …

China’s hospitality and tourism industry. The study aims to identify the reasons for the lack of research on service quality … in China’s hospitality and tourism industry and the ignorance of the Chinese language literature in the field. Design … understand the research on service quality in the China hospitality and tourism industry.  …

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting … new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to … create “virtual” tourism destination organisations, whereby consumers can access information and purchase multiple components …