Woodside, Arch G.; Caldwell, Marylouise; Calhoun, … - In: International Journal of Contemporary Hospitality Management 32 (2020) 2, pp. 889-912
Purpose: This study defines service breakdowns, service breakdown prevention, and “servicide” as they relate to service-dominant logic. The study reviews relevant relevant literature on these three topics. This study categorizes real-life examples into five levels of dramatic turns toward...