Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International Journal of Economics and Business Research 7 (2014) 3, pp. 349-375
The aim of the study was to investigate factors that affect Jordanian consumers' loyalty to cellular phone brand. Population of the study included all students of northern region universities. A random sample was selected from this population. The constructs in this study were developed by using...