Factors affecting Jordanian consumer loyalty toward cellular phone brand
Year of publication: |
2014
|
---|---|
Authors: | Al-Hawary, Sulieman Ibraheem Shelash ; Harahsheh, Sara Ahmad Moen |
Published in: |
International Journal of Economics and Business Research. - Inderscience Enterprises Ltd, ISSN 1756-9850. - Vol. 7.2014, 3, p. 349-375
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | price | perceived quality | perceived value | customer satisfaction | brand loyalty | Jordan | consumer loyalty | cell phones | mobile phones | phone brands |
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