Purpose – The purpose of this article is to propose a framework for analyzing the comparative economic market size for service franchisors in emerging markets using current and available data from the World Bank. Design/methodology/approach – Data is transformed through simple manipulations...

Purpose – As one of the most important emerging markets, China presents the greatest challenge to companies that are planning to enter its market. The purpose of this study is to examine a critical process required for any successful market entry – negotiation – and explore the impact of...

Purpose – The aim of the case study is to highlight the potential and achievements of emerging market countries and companies. Design/methodology/approach – The current market and its participants were analyzed using official country statistics and independent reports. The objectives were...

Purpose – Aims to analyze the process of internationalization of multinational corporations from emerging economies, and more broadly test the investment development path (IDP) hypothesis for Egypt. Design/methodology/approach – A combination of data analysis and company case studies to...

Purpose – To examine in depth one of the currency crises proliferating in emerging markets during the last decade. Design/methodology/approach – Three “generations” of currency crisis models are used to identify vulnerabilities facing the Turkish economy in the period 1999‐2000,...

Purpose – This research aims to focus on the understanding of how young consumers (generation Y) in transition economies perceive western multinational firms, what factors influence their consumption preferences of western products, and what are communication channels that affect their...

Purpose – This study aims to discuss the development of the semiconductor industry in China and analyzes it through current studies about the catch up of latecomers in newly industrialized countries (NICs). Design/methodology/approach – Use the case study approach to explore and discuss the...

Purpose – To examine the influence of direction of related and unrelated diversification on business groups' performance in emerging markets. Design/methodology/approach – The paper empirically examines a hypothesis based on the theoretical perspective of the resource‐based view. The paper...

Purpose – The purpose of this paper is to place students in the reality of business in an emergency environment and encourage them to go “out of the box” in analyses of ethical issues. Design/methodology/approach – Information concerning the business environment in Belarus is gathered...