Purpose – The purpose of this paper is to analyse quantitative and qualitative image aspects of destinations hosting a small‐scale sport event, as perceived by spectators and participants. Design/methodology/approach – A survey was conducted at different sport events hosted by destinations...

Purpose: Given the increasing demands placed on a sport event workforce in servicing the needs of spectators, to attract and recruit volunteers to the industry, it is important for sport event managers to know what is driving how much time volunteers allocate to an event. The purpose of this...

Purpose – The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon. Design/methodology/approach – Participants of three marathons in Germany (Cologne, Bonn, Hanover)...

Purpose – The purpose of this study is to investigate the determinants of volunteer's motivation at major sporting events, how those affect future voluntary engagement, and whether there are differences in motivation based on the type of event. Design/methodology/approach – A quantitative...

Purpose The purpose of this paper is to investigate the potential interrelationship between different types of volunteer involvement (event involvement and community involvement) and their impact on the behavioural intentions of different types of events. Design/methodology/approach By means of...