Popp, Nels; Jensen, Jonathan; Jackson, Rhett - In: International Journal of Event and Festival Management 8 (2017) 3, pp. 261-273
Purpose The purpose of this paper is to isolate factors predictive of event attendees, and assist tourism professionals such as members of host committees, in maximizing the number of out-of-town visitors to their region and optimizing tourism-related revenue when hosting college football bowl...