An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Year of publication: |
2020
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Authors: | Popp, Nels ; Shapiro, Stephen L. ; Greenwell, T. Christopher ; McEvoy, Chad D. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 177-188
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Subject: | online ticket buying | secondary ticket market | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Profisport | Professional sports | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Sportveranstaltung | Sport event |
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