SPENA, TIZIANA RUSSO; COLURCIO, MARIA - In: International Journal of Innovation Management (ijim) 14 (2010) 02, pp. 307-329
The aim of our study is to analyse competitive dynamics in an emerging sector of the wider agri-food industry, namely the fresh-cut business (fruit and vegetable products that are minimally processed and ready to eat). Our work is based on case study research. We propose an interpretive model...