The purpose of this paper was to find out if Costco’s treasure hunt strategy was effectively attracting customers and increasing spending per visit. It was an exploratory research to provide insights in the perceptions of Costco customers in reference to new, seasonal, and premium...

This study considers Filipino consumers living in two different places and the degree to which they are aware of the eight basic consumer rights and whether there are significant differences in their level of awareness. The eight consumer rights are: Right to basic needs, Right to safety, Right...

This research focuses on tourist parks, which have attracted enormous attention for their business potential, as well as their attractiveness to tourists who visit the state of Quintana Roo, offering as they do a variety of products and services that meet the needs of all market segments. The...

This paper aims at identifying the determinants and outcomes of market orientation in the context of a developing country - Bangladesh. To this end, the validity of the well established Market Orientation (MARKOR) scale was tested using samples drawn from the private banking sector in...

A debate has been gaining notice between Wall Street (financial market) and Main Street (consumer market) as to what level the firm’s brand equity actually is. Married household purchasing is a large segment of the retail sector and important to brand strategy. Furthermore, a thirty-year...

Prior product knowledge has been defined either in terms of what people perceive they know about a product or in terms of what knowledge the individual has stored in memory. Product knowledge is intricately linked to involvement. A consumer’s level of involvement and knowledge clearly...

Technological development has provided tremendous benefits for many industries, including the banking business. The diffusion of internet banking has been witnessed in many countries worldwide. The United Arab Emirates (UAE) recently is one of the most significant economies in its region and in...

The purpose of this study is to identify (sector-specific) store image attributes and evaluate the strength and importance of the influence of each attribute on consumer purchasing decisions. It examines the impact of various socioeconomic or demographic variables on consumers’ evaluation...

Technological development has provided tremendous benefits for many industries, including the banking business. The diffusion of internet banking has been witnessed in many countries worldwide. The United Arab Emirates (UAE) recently is one of the most significant economies in its region and in...

Nature-based tourism is an important component of the tourism industry and has experienced significant growth during recent years. Nature-based tourism attractions (NBTA) can provide substantial economic gains to both host communities and tourism businesses. To sustain the growth of NBTA and...