Chirra, Sricharan; Kumar, Dinesh - In: International Journal of Productivity and Performance … 70 (2020) 7, pp. 1816-1836
Purpose: In today's competitive market subject to various uncertainties, supply chain flexibility (SCF) arose as a potential weapon to enhance the firm's performance. This paper model the effect of SCF on automobile industry performance during sales promotional schemes (SPS), which has turned...