Scandura, Terri A.; Gitlow, Howard; Choi Yau, Siew; … - In: International Journal of Quality Science 1 (1996) 1, pp. 48-61
Empirically examines mission statements in Fortune 50 service and Fortune 50 industrial corporations. Content analysis revealed underlying issues and structures of mission statements. Additional analysis indicated that there are issues which can be addressed by a mission statement, as well as...