Purpose – The purpose of this paper is to focus on measuring competencies of higher education graduates and employers' needs, and using these measurements in the quality development of higher education study programmes. Design/methodology/approach – Results of a survey among Danish employers...

Purpose – A strong brand is among the most valuable intangible assets for any company. This paper aims to provide empirical evidence of a brand equity model and illustrates the application of the model on a Danish bank. Design/methodology/approach – The conceptual model is founded on a...

Purpose – The purpose of this paper is to examine how essential dimensions of customer experience management (CEM) drive business performance in Danish companies. Design/methodology/approach – An empirical study is conducted to investigate the relationships between seven CEM dimensions,...

Purpose The purpose of this paper is to examine how received word-of-mouth (WOM) influences consumer emotions and, in turn, behavioral attitude and intention. Design/methodology/approach A conceptual model is developed by extending the theory of reasoned action framework to include WOM and...

Purpose – The purpose of this paper is to present and discuss the development of a system for assessing and improving technology development and innovations. The system components comprise: a framework or model for assessing, measuring, diagnosing and improving innovation enablers and results;...