Amirani, Shahrzad; Gates, Roger - In: International Journal of Retail & Distribution Management 21 (1993) 5
Store image has long been recognized as a determinant of business success and has been used as a positioning and … differentiation tool. Over the years, the retail image research stream has witnessed numerous conceptual and operational definitions …, However, despite the long‐term fascination of researchers with this construct, substantial “noise” is evident in store image …