Purpose – International retail companies, and fashion retailers in particular, are increasingly moving into … international markets through the franchise mode of operation. Supporting franchisees is a fundamental aspect of the international … to address this research gap. Design/methodology/approach – A qualitative case study analysis of UK‐based fashion …

consumers; brand is associated with colour, style and fashion for which premium prices are deemed acceptable. However, while the …

Purpose – Both franchising and internationalisation are important subjects of study, but in the existent literature … internationalisation through franchising, using as a case study the internationalisation process of Parfois, a specialised retail brand … based in northern Portugal, and operating in the fashion accessories business. Design/methodology/approach – A case study …

Purpose – The purpose of this paper is to investigate the retail marketing strategies of one fashion retailer as they …/methodology/approach – The paper is a qualitative case study. Findings – To be a successful international fashion retailer, the ability to apply … very important. Practical implications – The paper indicates how an international fashion retailer may manipulate …

Franchising has shown considerable growth in recent years and in advanced economies, such as the USA and the UK, and … currently accounts for approximately one‐third of all retail sales. It would seem, therefore, that franchising and retailing … franchising, through an examination of the UK context. Given the changing nature of the retail industry and the advent, in …

franchising to manage them. Utilising franchising, branding and food retailing literatures, the work investigates not only why … Shell Retail believed business format franchising was more appropriate than traditional franchising or in‐company management … analyses the problems relating to business format franchising that Shell Retail encountered in order to provide guidance for …

Franchising has become a major driving force in the globalisation of service businesses. Likewise, international … operations. This paper considers the use of franchising in the internationalisation of retail operations and places the … experience of retail operations that use the market entry strategy within the context of other franchising activity. The paper …