Purpose – This paper aims to detail the strategic repositioning of a retail organisation in South Africa. It seeks to describe the social and political transformations that have occurred since the ending of the apartheid regime and discuss the implications of these changes for the retail...

Entertainment is increasingly an integral part of the marketing strategy used by shopping centres to entice consumers. Further, entertainment can be a means of image differentiation for shopping centres, given that the image of a competitive retail institution is a critical determinant in...

Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). The study uses...

Purpose – This study aims to explore Indian online shopping via the concept of shopping orientations. Design/methodology/approach – Surveys were collected from 536 consumer panel members. Online shopping segments were identified by using a two‐step process that clustered respondents in...

Purpose – The purpose of this paper is to identify shopping centre attractiveness dimensions from the point of view of the Mexican shopper and then segment shoppers according to these perceptions of attractiveness. Design/methodology/approach – Data were collected through a survey of 1,500...

Purpose – This paper aims to evaluate the results of an empirical research whose objective was the analysis of the impact of the actual economic crisis on the expectations, preferences and attitudes of the Hungarian people towards the purchase of food and household items in retail stores....