Mature consumers' selection of apparel and footwear brands and department stores
Year of publication: |
2011
|
---|---|
Authors: | Moschis, George P. ; Ferguson, Jodie L. ; Zhu, Meng |
Published in: |
International Journal of Retail & Distribution Management. - Emerald Group Publishing Limited, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 39.2011, 10, p. 785-801
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Gerontographics | Older consumers | Mature consumers | Brand selection | Apparel | Segmentation | United States of America |
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