Zhou, Jing; Lv, Hao; Yang, Hui - In: International Journal of Revenue Management 3 (2009) 4, pp. 393-407
In this article, fixed-price and standard second-price English online auctions are combined in a pricing format that offers customers the option of ending an auction at the 'buy-it-now' (BIN) price. The decision problems of both the customer (bidder) and the seller are discussed, focusing on the...
