Optimal strategy models to maximise revenues in online auctions with 'buy it now'
Year of publication: |
2009
|
---|---|
Authors: | Zhou, Jing ; Lv, Hao ; Yang, Hui |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 3.2009, 4, p. 393-407
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | online auctions | BIN | buy it now | time sensitive customers | optimal strategy | revenue maximisation | revenue management | pricing | decision modelling |
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