Good, Alice; Scupola, Ada; Sambhanthan, Arunasalam; … - In: International Journal of Web Portals (IJWP) 8 (2016) 1, pp. 32-49
YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavours is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different strategies of leveraging YouTube-based platforms for...