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The global wine business as a research field

Orth, Ulrich R.; Lockshin, Larry; d'Hauteville, Francois - In: International Journal of Wine Business Research 19 (2007) 1, pp. 5-13

Purpose – This paper has the purpose of introducing the inaugural issue of the International Journal of Wine Business Research after the re‐launch from the International Journal of Wine Marketing including rationale, scope, goals, and objectives. Design/methodology/approach – The paper...

Persistent link: https://www.econbiz.de/10014814051

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Orth, Ulrich R. - In: International Journal of Wine Business Research 25 (2013) 1

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Getting published (not only) in IJWBR

Orth, Ulrich R. - In: International Journal of Wine Business Research 19 (2007) 2

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Orth, Ulrich R. - In: International Journal of Wine Business Research 19 (2007) 3

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Orth, Ulrich R. - In: International Journal of Wine Business Research 20 (2008) 2

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Orth, Ulrich R. - In: International Journal of Wine Business Research 20 (2008) 3

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Orth, Ulrich R. - In: International Journal of Wine Business Research 21 (2009) 2

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Wine consumers in their roles as members of the society, buyers, and tourists

Orth, Ulrich R. - In: International Journal of Wine Business Research 21 (2009) 3

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