Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International Journal of Wine Business Research 29 (2017) 1, pp. 2-19
Purpose This study aims to use social media data to identify brand communication strategies on Facebook. The analysis uncovers trends and statistics regarding engagement rates. This research leads to the development of a future research agenda for social media and engagement research....
