Showing 1 - 10 of 11
/methodology/approach – Consumers from Saudi Arabia, Oman and Kuwait were asked to complete a survey which incorporated scales to measure consumers …/clusters: “Principled Purchasers”, “Suspicious Shoppers” and “Corrupt Consumers”. Members of the Principled Purchasers segment tended to be … Consumers were not trusting individuals. Unlike Suspicious Shoppers, however, Corrupt Consumers were Machiavellianistic, took …
Persistent link: https://www.econbiz.de/10014827313
Purpose – To provide an integrative review of the antecedents and consequences of consumer ethnocentrism (CET). Design/methodology/approach – A comprehensive review of works on CET to date is put forward. An integrative framework and a detailed summary table are provided. Findings – Four...
Persistent link: https://www.econbiz.de/10014827347
importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a … familiarity and product involvement may influence the importance that consumers place on COO image when they evaluate products …. Design/methodology/approach – Data were gathered from 388 consumers in Australia across four different product classes. Data …
Persistent link: https://www.econbiz.de/10014827429
product preference with particular reference to emerging economies. Design/methodology/approach – Young consumers from a UK …' perceptions towards goods from emerging economies. Practical implications – The findings show that materialism among consumers … young consumers high in materialism. Originality/value – This is the first paper that examines the moderating effects of …
Persistent link: https://www.econbiz.de/10014827484
‐operation with scholars in these countries, which uses focus groups to outline the impact on consumers of the transformation to a … market economy, and discusses the adjustments these consumers have been making in response to new economic realities …
Persistent link: https://www.econbiz.de/10014827637
Little is known about the explanatory value of variables commonly used for international segmentation. Therefore there are only vague criteria for guiding the choice of variables for segmentation. Meets this need, using statistical significance in explaining variation in import demand among...
Persistent link: https://www.econbiz.de/10014827677
. Confirms the impact of CO and nationalism on product evaluation. In studying 593 Austrian consumers, the research finds the …
Persistent link: https://www.econbiz.de/10014827721
Selected empirical findings on the effects of a product′s “made‐in” label are integrated with theoretical developments in consumer information processing and the economics of consumer search. The result is an internally consistent theory of how country‐of‐origin effects vary across...
Persistent link: https://www.econbiz.de/10014827952
This article advances the country of origin research stream by addressing some of the theoretical and methodological issues given as limitations in past studies. A conceptual model based on the cue paradigm was developed to investigate the relative impact of country of origin as a quality...
Persistent link: https://www.econbiz.de/10014827975
Who is the wine consumer? Who cares? The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article is a partial review of the literature and by deduction from current trends endeavours to provide the wine maker...
Persistent link: https://www.econbiz.de/10014827992