Al‐Khatib, Jamal A.; D'Auria Stanton, Angela; Rawwas, … - In: International Marketing Review 22 (2005) 2, pp. 225-246
/methodology/approach – Consumers from Saudi Arabia, Oman and Kuwait were asked to complete a survey which incorporated scales to measure consumers …/clusters: “Principled Purchasers”, “Suspicious Shoppers” and “Corrupt Consumers”. Members of the Principled Purchasers segment tended to be … Consumers were not trusting individuals. Unlike Suspicious Shoppers, however, Corrupt Consumers were Machiavellianistic, took …