As businesses expand further and further in international markets, the role of timely and accurate marketing research to guide decision making becomes increasingly critical. Research to support international marketing decisions has evolved over the past four decades and must change even more to...

While global economic conditions create incentives for new market entry and expansion strategies, the environmental factors affecting these strategies must be fully considered. For example, the international marketer will encounter unfamiliar laws and policies that can create confusion about...

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. In this context, the need for further research into export information use is particularly pressing, given the increased recognition that mere export information...

Purpose – The purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance. Design/methodology/approach – The methodology is based on a multi‐case analysis of interviews conducted with five BG enterprises in...

Purpose – The purpose of this paper is to examine how the learning orientation of export functions affects their growth performance. Design/methodology/approach – A mail survey of 354 exporters was conducted, and the data were analyzed using confirmatory factor analysis and structural...

Discusses the advantages of different styles of market listening for specific product development activities. Four types of product development activities are considered: routine product development, radical product development, extended product development, and new style product development....