We review mixture models that relate a dependent variable to a set of exogenous or explanatory variables. Also, we describe a generalized linear regression mixture model that encompasses previously developed models as special cases. The model allows for a probabilistic classification of...

Paul Green, writing with Carmone and Wachpress (1976), was among the first scholars to introduce latent variable models to marketing by utilizing the CANDECOMP procedure (Carroll 1980) on contingency tables. A year later, Green, Carmone, and Wachpress (1977) introduced logit and log-linear...