//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International advertising and communication : current insights and empirical findings"
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Phau, Ian"
~person:"Roth, Simone"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Environmental consciousness"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Women"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Environmental consciousness
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Women
Advertising effects
1
Advertising media
1
Consumer behaviour
1
Deutschland
1
Estimation
1
Germany
1
Schätzung
1
Target group
1
Werbeträger
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Conference paper
Reprint
Aufsatz im Buch
1
Language
All
English
Author
All
Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Phau, Ian
Roth, Simone
Rudolph, Thomas
Schramm-Klein, Hanna
Bambauer, Silke
1
Bronner, Fred
1
Diehl, Sandra
1
Esch, Franz-Rudolf
1
Gierl, Heribert
1
Hartmann, Patrick
1
Ibáñez, Vanessa Apaolaza
1
Janssens, Wim
1
Mau, Gunnar
1
Müller, Barbara
1
Pelsmacker, Patrick de
1
Purper, Guido
1
Putte, Bas van den
1
Silberer, Günter
1
Strödter, Kristina
1
Terlutter, Ralf
1
Weihe, Kerstin
1
Weinberg, Peter
1
more ...
less ...
Published in...
All
International advertising and communication : current insights and empirical findings
Consumer behavior analysis : (a) rational approach to consumer choice
4
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Marketing management : a cultural perspective
1
The Cambridge handbook of psychology and economic behaviour
1
The Routledge companion to contemporary brand management
1
The Routledge companion to creativity
1
The international review of retail, distribution and consumer research
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Theoretical and empirical perspectives in critical marketing studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->