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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Book section"
~type_genre:"Reprint"
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International advertising and communication : current insights and empirical findings
Consumer behavior analysis : (a) rational approach to consumer choice
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Country of origin effect : looking back and moving forward
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Marketing and multicultural diversity
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand management ; Vol. 4
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Critical perspectives on business and management
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Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-business : state of the art of ICT based challenges and solutions
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Handbook of developments in consumer behaviour
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of strategic e-business management
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Sustainable consumption, ecology and fair trade
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The Routledge companion to creativity
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The SAGE handbook of marketing theory
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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The impact of theory on representations of the consumer and the marketing organisation
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
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