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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Frondel, Manuel"
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
~subject:"Selbstverpflichtung"
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International advertising and communication : current insights and empirical findings
RWI Projektbericht
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Ruhr Economic Paper
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Journal of business economics : JBE
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
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