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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Laroche, Michel
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Pelsmacker, Patrick de
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International advertising and communication : current insights and empirical findings
Journal of business research : JBR
33
Journal of retailing and consumer services
12
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
5
International journal of hospitality management
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International marketing review
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of promotion management : JPM
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The journal of brand management : an international journal
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International journal of consumer studies
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International journal of retail & distribution management
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Psychology & marketing
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing and multicultural diversity
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The journal of product & brand management
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The service industries journal
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
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Challenges and trends in modern banking
1
Cogent business & management
1
Cross-cultural and critical perspectives on brands
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
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EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of strategic e-business management
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How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
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