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~isPartOf:"International advertising and communication : current insights and empirical findings"
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International marketing
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Internationales Marketing
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EU countries
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Taylor, Charles Robert
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Diehl, Sandra
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International advertising and communication : current insights and empirical findings
International journal of advertising : the quarterly review of marketing communications
45
International journal of advertising : the review of marketing communications
27
Journal of advertising research
21
International Marketing Review
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of business research : JBR
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
International marketing review
8
Psychology & marketing
8
Journal of international marketing
7
Advances in international marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Conference Board report
5
European Journal of Marketing
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
SpringerLink / Bücher
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American journal of agricultural economics
4
Breaking new ground in theory and practice
4
Cross-cultural buyer behavior
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Measurement and research methods in international marketing
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The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cutting edge international research
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Economics of Education Working Paper Series
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Handbook of research on international advertising
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
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Journal of Consumer Affairs
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Journal of electronic commerce research : JECR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The service industries journal
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Tourism management : research, policies, practice
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Zeitschrift für ArbeitsmarktForschung - Journal for Labour Market Research
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
2
Advertising theory
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Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
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The future of international advertising research : suggestions for moving the discipline forward
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 491-505)
.
2006
Persistent link: https://www.econbiz.de/10003378214
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The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International advertising and communication : current …
,
(pp. 419-438)
.
2006
Persistent link: https://www.econbiz.de/10003378202
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