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Interview based STAS and the effect of print advertising
Hansen, Flemming; Olsen, Jørgen Kai; Lundsteen, Steen - In: International advertising and communication : current …, (pp. 23-41). 2006
Persistent link: https://www.econbiz.de/10003378098
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It's all about catching the reader's attention
Smit, Edith; Neijens, Peter; Stuurman, Marijntje - In: International advertising and communication : current …, (pp. 43-68). 2006
Persistent link: https://www.econbiz.de/10003378100
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van; Hoeken, Hans; Mulken, Margot van - In: International advertising and communication : current …, (pp. 142-162). 2006
Persistent link: https://www.econbiz.de/10003378115