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A quantitative approach to guiding the promotional efforts of IPAs in emerging markets
Sirr, Gordon; Garvey, John; Gallagher, Liam - In: International business review : the official journal of … 21 (2012) 4, pp. 618-630
Persistent link: https://www.econbiz.de/10009558532
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Market entry of multinational companies in markets at the bottom of the pyramid : a learning perspective
Schuster, Tassilo; Holtbrügge, Dirk - In: International business review : the official journal of … 21 (2012) 5, pp. 817-830
Persistent link: https://www.econbiz.de/10009578744
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Value chain integration of base of the pyramid consumers : an empirical study of drivers and performance outcomes
Rosca, Eugenia; Arlinghaus, Julia C. - In: International business review : the official journal of … 28 (2019) 1, pp. 162-176
Persistent link: https://www.econbiz.de/10011980668
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Global strategy in the international advertising industry
Walters, Peter G.; Whitla, Paul; Davies, Howard - In: International business review : the official journal of … 17 (2008) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
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Institutional pressures and initiation of internationalization: evidence from Taiwanese small- and medium-sized enterprises
Cheng, Hsiang-Lin; Yu, Chow-Ming Joseph - In: International business review : the official journal of … 17 (2008) 3, pp. 331-348
Persistent link: https://www.econbiz.de/10003730954
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Embodied and disembodied R&D spillovers to developed and developing countries
Tang, Linghui; Koveos, Peter - In: International business review : the official journal of … 17 (2008) 5, pp. 546-558
Persistent link: https://www.econbiz.de/10003771646
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International diversification and performance: the mediating role of implementation
Brock, David; Yaffe, Tal - In: International business review : the official journal of … 17 (2008) 5, pp. 600-615
Persistent link: https://www.econbiz.de/10003771656
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Social capital dynamics and foreign market entry
Agndal, Henrik; Chetty, Sylvie K.; Wilson, Heather I. M. - In: International business review : the official journal of … 17 (2008) 6, pp. 663-675
Persistent link: https://www.econbiz.de/10003796335
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Retrospective and prospective views about the future of the multinational enterprise
De Beule, Filip; Van den Bulcke, Daniel - In: International business review : the official journal of … 18 (2009) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10003865608
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Internationalisation thinking : from the multinational enterprise to the global factory
Buckley, Peter J. - In: International business review : the official journal of … 18 (2009) 3, pp. 224-235
Persistent link: https://www.econbiz.de/10003865612