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Effect of emotional labour on emotional exhaustion : a study of retail sector in India
Gupta, Bindu; Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 1, pp. 73-87
Persistent link: https://www.econbiz.de/10008907652
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Training outsourcing in Indian telecom sector : critical success factors
Rishi, Bikramjit; Mishra, Sita - In: International journal of Indian culture and business … 2 (2009) 6, pp. 670-685
Persistent link: https://www.econbiz.de/10003953028
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Consumers' response towards marketing through social networking sites in India
Mishra, Sita - In: International journal of Indian culture and business … 4 (2011) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10009377158
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An empirical study on customer interaction with a contact centre and its effect on CRM : a multicultural perspective from India
Prasaad, K. Sai; Mishra, Sita - In: International journal of Indian culture and business … 5 (2012) 1, pp. 37-58
Persistent link: https://www.econbiz.de/10009488125
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Understanding consumer behaviour towards toxic chemical-free cosmetics using Schwartz values : a study from India
Mishra, Sita - In: International journal of Indian culture and business … 17 (2018) 2, pp. 185-201
Persistent link: https://www.econbiz.de/10011960175