An empirical study on customer interaction with a contact centre and its effect on CRM : a multicultural perspective from India
Year of publication: |
2012
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Authors: | Prasaad, K. Sai ; Mishra, Sita |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 5.2012, 1, p. 37-58
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Subject: | Indien | India | Beziehungsmarketing | Relationship marketing |
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