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Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
Handa, Meenakshi; Khare, Arpita - In: International journal of Indian culture and business … 3 (2010) 5, pp. 489-502
Persistent link: https://www.econbiz.de/10008746891
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Impact of consumer decision-making styles on Indian consumers' mall shopping behaviour
Khare, Arpita - In: International journal of Indian culture and business … 5 (2012) 3, pp. 259-279
Persistent link: https://www.econbiz.de/10009551358
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New England Indic restaurants business and culture : an exploratory empirical study
Barnes, Nora Ganim; Singh, Bal Ram; Parayitam, Satyanarayana - In: International journal of Indian culture and business … 7 (2013) 3, pp. 336-347
Persistent link: https://www.econbiz.de/10010253571