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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind - In: International journal of Indian culture and business … 13 (2016) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish - In: International journal of Indian culture and business … 19 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
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Personality composition in Indian software teams and its relationship to social cohesion and task cohesion
Aeron, Sapnaa; Pathak, Suman - In: International journal of Indian culture and business … 13 (2016) 3, pp. 267-287
Persistent link: https://www.econbiz.de/10011665071
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Impact of national cultural diversity on knowledge sharing in Indian multicultural teams : an emic study
Mishra, Sumita; Gupta, Rajen K. - In: International journal of Indian culture and business … 3 (2010) 4, pp. 384-406
Persistent link: https://www.econbiz.de/10003982995
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Developing and validating critical success factors of TQM implementation in MSMEs of Punjab in India
Manhas, Vishal Kumar; Gupta, Parmarth; Gupta, Himanshu - In: International journal of Indian culture and business … 11 (2015) 4, pp. 405-421
Persistent link: https://www.econbiz.de/10011588615
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Values and social identity of students and working-class consumers : antecedents to normative and informative brand influences of Indian small-town consumers
Khare, Arpita; Tripathi, Viveka Nand - In: International journal of Indian culture and business … 4 (2011) 6, pp. 626-643
Persistent link: https://www.econbiz.de/10009377765
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Attitude on Indian consumers towards luxury brand purchase : an application of "attitude scale to luxury items"
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of Indian culture and business … 9 (2014) 3, pp. 316-339
Persistent link: https://www.econbiz.de/10011284517
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The effect of content credibility on consumer-based brand equity : the case of Indian television channels
Bakshi, Madhupa; Khan, Bilal Mustafa; Mishra, Prashant - In: International journal of Indian culture and business … 8 (2014) 3, pp. 329-344
Persistent link: https://www.econbiz.de/10010401590
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Consumer reactions to retail out-of-stock : replication into new contexts
Rani, Leela - In: International journal of Indian culture and business … 1 (2007/08) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10003737455
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Local versus global brand preferences amongst urban Indian chocolate consumers : an empirical study
Chawla, Deepak; Sondhi, Neena - In: International journal of Indian culture and business … 12 (2016) 4, pp. 508-533
Persistent link: https://www.econbiz.de/10011664736