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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Song, Peijian"
~subject:"Inconsistent content"
~subject:"Konsumentenverhalten"
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Inconsistent content
Konsumentenverhalten
Consumer behaviour
16
Advertising effects
8
Brand management
8
Markenführung
8
Werbewirkung
8
Brand image
6
Markenimage
6
Advertising
5
Product Placement
5
Product placement
5
Werbung
5
Brand
3
Brand placement
3
Markenartikel
3
brand attitude
3
Cognition
2
Internet marketing
2
Kognition
2
Online retailing
2
Online reviews
2
Online-Handel
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
brand placement
2
need for cognition
2
Attitude to in-game advertising
1
Australia
1
Australien
1
Automotive industry
1
Automotive market
1
Behavioral intentions
1
Beziehungsmarketing
1
Brand attachment
1
Brand attitude
1
Brand extension
1
Celebrity endorsement
1
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Undetermined
7
Free
1
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Article
16
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Article in journal
16
Aufsatz in Zeitschrift
16
Conference paper
2
Konferenzbeitrag
2
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English
16
Author
All
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Song, Peijian
Dens, Nathalie
13
Sung, Yongjun
6
Baxter, Stacey M.
5
Ilicic, Jasmina
5
Johnson, Lester W.
5
Kulczynski, Alicia
5
Smit, Edith G.
5
Chang, Chun-Tuan
4
Fetscherin, Marc
4
Gil Saura, Irene
4
Grappi, Silvia
4
Kwak, Hyokjin
4
Luo, Xin
4
Matthes, Jörg
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Avramova, Yana R.
3
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Dwivedi, Abhishek
3
Eisend, Martin
3
Forsythe, Sandra
3
Gabrielli, Veronica
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Hudders, Liselot
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Ko, Eunju
3
Kwon, Wi-suk
3
Mirzaei, Abas
3
Mueller, Barbara
3
Naderer, Brigitte
3
Paswan, Audhesh
3
Reijmersdal, Eva A. van
3
Romani, Simona
3
Ross, William T.
3
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International journal of advertising : the quarterly review of marketing communications
Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of retailing and consumer services
9
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Decision support systems : DSS ; the international journal
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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Source
All
ECONIS (ZBW)
16
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1
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16
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced
brand
placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
7
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
8
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
1
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