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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schrader, Ulf"
~source:"econis"
~subject:"Behavioral economics"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online retailing"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
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Belk, Russell W.
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Schrader, Ulf
Avramova, Yana R.
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Dens, Nathalie
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International journal of advertising : the quarterly review of marketing communications
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Handbook of developments in consumer behaviour
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Handbook of qualitative research methods in marketing
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Marketing and multicultural diversity
2
The SAGE handbook of marketing theory
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Betriebliches Umweltmanagement - nachhaltig und interdisziplinär : [Tagung vom 14. - 16. 3. 2001 an der Martin-Luther-Universität in Halle/Saale]
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Brand management ; Vol. 4
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Campus Forschung
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Challenges and trends in modern banking
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Contemporary consumer culture theory
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
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Handbook of Islamic marketing
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
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Handbook of research on international advertising
1
Handbook of strategic e-business management
1
International advertising and communication : current insights and empirical findings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Les outils de l'économiste à l'épreuve ; 1
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Macroeconomics and beyond : essays in honour of Wim Meeusen
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Nachhaltiger Konsum : auf dem Weg zur gesellschaftlichen Verankerung
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Nachhaltigkeit als radikaler Wandel : die Quadratur des Kreises?
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Research in consumer behavior
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Routledge frontiers in the development of international business, management and marketing
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Schwerpunktreihe Marketing und Verbraucherarbeit
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Sustainable Marketing Management : Grundlagen und Cases
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Sustainable consumption, ecology and fair trade
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The Cambridge handbook of psychology and economic behaviour
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Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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