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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of business research : JBR
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International Journal of Bank Marketing
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International journal of nonprofit and voluntary sector marketing
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International review on public and non-profit marketing
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Journal of Services Marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of nonprofit & public sector marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Psychology & marketing
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Revue française du marketing
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Social and environmental issues in advertising
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Transportation journal : a journal of the Association for Supply Chain Management
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Pro-environment advertising messages : the role of regulatory focus
Bhatnagar, Namita
;
McKay-Nesbitt, Jane
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011547919
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2
Is Self-Character Similarity Always Beneficial?
Bhatnagar, Namita
;
Wan, Fang
- In:
International journal of advertising : the quarterly …
40
(
2011
)
2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10009976468
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