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A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Communion-over-agency effects on advertising effectiveness
Infanger, Martina; Sczesny, Sabine - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 285-306
Persistent link: https://www.econbiz.de/10011342934
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The effectiveness of regulatory (in)congruent ads : the moderating role of an ad's rational versus emotional tone
Cornelis, Erlinde; Adams, Leen; Cauberghe, Veroline - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 397-420
Persistent link: https://www.econbiz.de/10009744449
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Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson; Moulard, Julie Guidry; … - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
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How banner ads can be effective : investigating the influences of exposure duration and banner ad complexity
Wang, Kai-yu; Shih, Eric; Peracchio, Laura A. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-141
Persistent link: https://www.econbiz.de/10009722514
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The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.; Neijens, Peter C.; Heath, Robert - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
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Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick; Apaolaza, Vanessa; Alija, Patxi - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
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Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun; Song, Ji Hee; Hollenbeck, Candice R.; … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
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Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.; Alexandris, Kostas; Cornwell, T. … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 295-327
Persistent link: https://www.econbiz.de/10010362890