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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Psychology of advertising
23
Werbepsychologie
23
Werbewirkung
19
Advertising effects
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Advertising
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Werbung
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Consumer behaviour
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Hartmann, Patrick
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McQuarrie, Edward F.
2
Adams, Leen
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Alexandris, Kostas
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Alija, Patxi
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Apaolaza, Vanessa
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D'Souza, Clare M.
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Echebarria, Carmen
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Advertising Effectiveness Research Forum <1998>
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International journal of advertising : the quarterly review of marketing communications
VDI-Berichte
219
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
201
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
163
Loccumer Protokolle
155
Lecture notes in economics and mathematical systems : operations research, computer science, social science
95
Kurs / Deutsche Verkehrswissenschaftliche Gesellschaft e.V., DVWG
91
Lecture notes in computer science
83
Journal of economic psychology : research in economic psychology and behavioral economics
75
Beiträge zur Hochschulpolitik
68
Schriftenreihe der Hochschule Speyer
60
SpringerLink / Bücher
57
Pure and applied chemistry : official journal of the International Union of Pure and Applied Chemistry
55
Psychology & marketing
54
Annals of operations research
52
Schriftenreihe für ländliche Sozialfragen : Veröffentlichungen der Agrarsozialen Gesellschaft, Göttingen
49
Journal of advertising : official publication of the American Academy of Advertising
48
Informatik-Fachberichte
46
Wissenschaftliche Beiträge / Martin-Luther-Universität Halle-Wittenberg : WB
41
Protokoll / Bergedorfer Gesprächskreis zu Fragen der Freien Industriellen Gesellschaft
40
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
37
Veröffentlichungen der Hanns-Martin-Schleyer-Stiftung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Schriftenreihe der Bundesanstalt für Arbeitsschutz / Tagungsbericht
35
IFIP
32
Speyerer Forschungsberichte
31
Konjunkturpolitik / Beihefte
30
Zeitschrift für Unternehmensgeschichte / Beiheft
30
Kolloquium / Walter-Raymond-Stiftung
29
Neue Schriften des Deutschen Städtetages
29
OECD working papers
29
Wirtschaftswissenschaft
29
Bulletin of comparative labour relations
27
Materialien zur Bevölkerungswissenschaft
27
United Nations publication
27
Schriftenreihe der Bundesanstalt für Arbeitsschutz und Arbeitsmedizin / Tagungsbericht
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European journal of operational research : EJOR
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FIW-Schriftenreihe
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Schriften des Vereins für Socialpolitik : SVS
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Communion-over-agency effects on advertising effectiveness
Infanger, Martina
;
Sczesny, Sabine
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10011342934
Saved in:
4
The effectiveness of regulatory (in)congruent ads : the moderating role of an ad's rational versus emotional tone
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Veroline
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 397-420
Persistent link: https://www.econbiz.de/10009744449
Saved in:
5
Psychological ownership : a social marketing advertising message appeal? : not for women
Folse, Judith Anne Garretson
;
Moulard, Julie Guidry
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009744452
Saved in:
6
How banner ads can be effective : investigating the influences of exposure duration and banner ad complexity
Wang, Kai-yu
;
Shih, Eric
;
Peracchio, Laura A.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10009722514
Saved in:
7
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
Smit, Edith G.
;
Neijens, Peter C.
;
Heath, Robert
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009722521
Saved in:
8
Nature imagery in advertising : attention restoration and memory effects
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Alija, Patxi
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 183-210
Persistent link: https://www.econbiz.de/10009757967
Saved in:
9
Are contextual advertisements effective? : the moderating role of complexity in banner advertising
Chun, Kwang Yeun
;
Song, Ji Hee
;
Hollenbeck, Candice R.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 351-371
Persistent link: https://www.econbiz.de/10010362882
Saved in:
10
Using evaluative conditioning to explain corporate co-branding in the context of sport sponsorship
Tsiotsou, Rodoula H.
;
Alexandris, Kostas
;
Cornwell, T. …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 295-327
Persistent link: https://www.econbiz.de/10010362890
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