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COMPETITION WINNER - What do advertisements really do for brands?
Broadbent, S. - In: International journal of advertising : the quarterly … 19 (2000) 2, pp. 147-166
Persistent link: https://www.econbiz.de/10008120514
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Does advertising affect market size? Some evidence from the United Kingdom
Ambler, T.; Broadbent, S.; Feldwick, P. - In: International journal of advertising : the quarterly … 17 (1998) 3, pp. 267-300
Persistent link: https://www.econbiz.de/10008121810