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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Working paper / Department of Commerce, College of Business, Massey University
31
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Working papers / Department of Commerce, College of Business, Massey University
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Prescription medication advertising: Professional discomfort and potential patient benefits -- Can the two be balanced?
Eagle, Lynne
;
Chamberlain, Kerry
- In:
International journal of advertising : the quarterly …
23
(
2004
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008117604
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