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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik; Dahlén, Micael; Colliander, Jonas - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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Long Live Creative Media Choice
Dahlén, Micael; Friberg, Lars; Nilsson, Erik - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10009976398
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A Taste of "Nextopia"
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10009976484
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The impact of creative media advertising on consumer responses : two field experiments
Rauwers, Fabiënne; Remmelswaal, Paola; Fransen, Marieke L. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 749-768
Persistent link: https://www.econbiz.de/10012492576
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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Consumer advertising as a signal of employer attractiveness
Rosengren, Sara; Bondesson, Niklas - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 253-269
Persistent link: https://www.econbiz.de/10010362921