Twitter for two : investigating the effects of dialogue with customers in social media
Year of publication: |
2015
|
---|---|
Authors: | Colliander, Jonas ; Dahlén, Micael ; Modig, Erik |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 2, p. 181-194
|
Subject: | Social Media | Twitter | Signaling Effects | Customer Relationship Management | Electronic Word of Mouth | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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