//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Does rhetoric impact advertisi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Consumer behaviour
1
Gender
1
Geschlecht
1
Konsumentenverhalten
1
Werbewirkung
1
Werbung
1
advertising offensiveness
1
attitude toward advertising in general
1
gender stereotypes
1
nudity in advertisements
1
role portrayal inaccuracy
1
sex appeals
1
sexism
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Huhmann, Bruce A.
2
Argo, Jennifer J.
1
Limbu, Yam B.
1
Main, Kelley J.
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
7
International Journal of Bank Marketing
4
Journal of consumer behaviour : an international research review
4
Psychology & marketing
4
European Journal of Marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of current issues and research in advertising
2
Journal of financial services marketing : JFSM
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The international journal of bank marketing : IJBM
2
Understanding collaborative consumption
2
Advertising in developing and emerging countries : the economic, political and social context
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
European journal of marketing : EJM
1
Global journal of business research : GJBR
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Retail & Distribution Management
1
International Journal of Wine Business Research
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of managerial issues : JMI
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence & Planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Huhmann, Bruce A.
;
Limbu, Yam B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 846-863
Persistent link: https://www.econbiz.de/10011618430
Saved in:
2
Pharmaceutical advertising in the USA: Information or influence?
Main, Kelley J.
;
Argo, Jennifer J.
;
Huhmann, Bruce A.
- In:
International journal of advertising : the quarterly …
23
(
2004
)
1
,
pp. 119-142
Persistent link: https://www.econbiz.de/10008117602
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->