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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Werbewirkung
214
Advertising effects
213
Consumer behaviour
144
Konsumentenverhalten
144
Advertising
137
Werbung
136
Internet marketing
51
Online-Marketing
51
Brand image
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Markenimage
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Brand management
45
Markenführung
45
USA
29
United States
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Social Web
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Social web
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Product Placement
27
Product placement
27
Brand
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Markenartikel
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Gender
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Geschlecht
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Virales Marketing
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advertising
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Children
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Kinder
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Psychology of advertising
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Werbepsychologie
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Target group
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Television advertising
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Zielgruppe
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Sponsoring
17
Sponsorship
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Cognition
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International marketing
13
Internationales Marketing
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Pelsmacker, Patrick de
10
Dens, Nathalie
8
Smit, Edith G.
8
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Sung, Yongjun
6
Taylor, Charles Raymond
6
Bergkvist, Lars
5
Chang, Chun-tuan
5
Kwak, Hyokjin
5
Rozendaal, Esther
5
Baek, Tae Hyun
4
Bernritter, Stefan F.
4
Buijzen, Moniek
4
Chang, Chingching
4
Chang, Chun-Tuan
4
Diehl, Sandra
4
Geuens, Maggie
4
Ko, Eunju
4
Mueller, Barbara
4
Till, Brian
4
Yoo, Chan Yun
4
Yoon, Hye Jin
4
Andras, Trina Larsen
3
Cauberghe, Verolien
3
Choi, Hojoon
3
Dahlén, Micael
3
Grau, Stacy Landreth
3
Ham, Chang-Dae
3
Hudders, Liselot
3
King, Karen Whitehill
3
Lee, Yu-kang
3
Matthes, Jörg
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Puzakova, Marina
3
Russell, Cristel Antonia
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
2,292
Journal of retailing and consumer services
1,990
International journal of consumer studies
774
International journal of hospitality management
771
Psychology & marketing
766
The journal of brand management : an international journal
689
SpringerLink / Bücher
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
615
NBER working paper series
534
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
451
European journal of marketing : EJM
442
Asia Pacific journal of marketing and logistics
428
Journal of advertising research
425
NBER Working Paper
401
Journal of marketing research : JMR
397
Journal of marketing management : MM
394
Journal of travel and tourism marketing
391
Tourism management : research, policies, practice
391
Journal of marketing communications
384
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
Journal of marketing
346
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
346
Journal of international consumer marketing
339
Marketing letters : a journal of research in marketing
336
Journal of retailing
335
Journal of fashion marketing and management
322
Journal of the Academy of Marketing Science
317
Cogent business & management
314
International journal of retail & distribution management
311
Journal of consumer behaviour : an international research review
306
The journal of consumer marketing
303
Marketing intelligence & planning
299
The international review of retail, distribution and consumer research
298
Journal of advertising : official publication of the American Academy of Advertising
292
International journal of contemporary hospitality management
291
Journal of business ethics : JOBE
282
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ECONIS (ZBW)
283
USB Cologne (EcoSocSci)
1
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1
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
2
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
3
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
4
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
5
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
6
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
7
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
8
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
9
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
Saved in:
10
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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