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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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Applying the future time perspective scale to advertising research
Kuppelwieser, Volker G.; Sarstedt, Marko - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 113-136
Persistent link: https://www.econbiz.de/10010256882
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Comment on 'The economics of tobacco advertising: Spending, demand, and the effects of bans'
Franke, George R.; Andrews, Rick L. - In: International journal of advertising : the quarterly … 22 (2003) 4, pp. 461-468
Persistent link: https://www.econbiz.de/10008117873