Applying the future time perspective scale to advertising research
Year of publication: |
2014
|
---|---|
Authors: | Kuppelwieser, Volker G. ; Sarstedt, Marko |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 1, p. 113-136
|
Subject: | Werbepsychologie | Psychology of advertising | Zeit | Time | Theorie | Theory |
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